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AT&T Inc. (NYSE:T) Offers Free Shows: Oz To Game Of Thrones To Premium Mobile Customers To Counter Competition From Sprint And Verizon

Armed with TV Shows and classic movies amassed through the takeover of Time Warner, AT&T Inc. (NYSE:T) offers popular shows that include ‘the sex and city, ‘oz’, and ‘Game of Thrones’ to its mobile customers. The main aim of this move is to counter the streaming services of rivals such as Sprint, T-Mobile, and Verizon.

Free for unlimited premium mobile customers

AT&T will offer free shows to mobile customers, who subscribed to premium unlimited data plans. Mobile customers enjoy free HBO service from November 3, 2019. The company would also entertain mobile users with more services from HBO Max in May 2020. According to a communiqué from a spokesperson of AT&T, HBO facilitates streaming service under the unlimited Elite plan to the customers.

Verizon offers marvel comic films

As part of the agreement it entered with Disney Plus on October 22, 2019, Verizon will start offering its customers access to the National Geographic, and the Star Wars from November 12, 2019.

T-Mobile customers access Netflix

The premium subscribers of T-Mobile already enjoy access to Netflix since September 2017. The company started collecting an additional $2 from its existing mobile customers, who availed the promotional offer, every month from February 2019. However, it offers downgraded Netflix as a value add-on for (Magenta) subscribers, who are unwilling to pay additional amount. The basic plan and standard plan customers of T-Mobile are charged a monthly fee of $8.99 and $12.99.

Mobile carriers add more customers

T-Mobile added 754,000 postpaid subscribers in Q3, 2019. The company generates consistent revenues every month from postpaid customers than prepaid, who are likely to switch to other partners. AT&T and Verizon added 101,000 and 444,000 new subscribers during the same period.

T-Mobile entered a pact to acquire Sprint. The company has received the nod from the Federal Communications Commission, and the Justice Department for the takeover. But, it still needs to overcome an antitrust challenge filed by the State Attorney Generals coalition. The lawsuits filed by New York and California would come up for hearing on December 9, 2019. However, Mississippi and Colorado support the deal. Chief Executive Officer of T-Mobile, John Legere, said the company expects to conclude the deal in 2020.

Published by Swati Goyal

Swati Goyal has over 6 years of experience in financial research & analysis domain. She has built financial models varying from consumer goods to banks. She has her articles published in leading dailies of the nation

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