HBO Max will be reinstated on AT&T Inc’s (NYSE: T) wireless plans. The telecom behemoth and Warner Bros. Discovery confirmed the signing of a new agreement to permit AT&T to provide HBO Max to its cellular and home internet consumers after withdrawing the streaming platform from its most expensive unlimited data plan in June.
A&T had removed HBO Max from unlimited plans
Warner Bros. Discovery EVP Scott Miller stated, “AT&T continues to be an important partner and we are thrilled that HBO Max will continue to be part of AT&T internet and mobility plans. It has always been our goal to deliver an unparalleled entertainment experience with as many subscribers as possible and the return of HBO Max to AT&T plans ensures that even more people will have access to HBO Max’s world-class and award-winning content.”
The announcement comes barely two months after AT&T removed HBO Max from the Unlimited Elite plan. In its reorganization of cellular plans, AT&T completely eliminated the Elite choice. Instead, it changed the name of its most expensive unlimited data plan to Unlimited Premium and started providing 50GB of hotspot bandwidth.
Even with the new arrangement announced today, those who currently have Unlimited Elite or any other AT&T subscriptions that include HBO will continue to be able to utilize the streaming service.
AT&T to bundle HBO Max with its cellular plans and home internet
It is not known when AT&T will resume providing HBO Max with its cellular plans or wired broadband choices. Additionally, it’s unclear which edition of HBO Max will be available and whether AT&T will extend the bundling to less expensive unlimited plans. HBO Max’s $15/month ad-free service was included in AT&T’s Unlimited Elite plan. Still, the company also provided an unlimited plan through its Cricket prepaid plan with HBO Max’s less expensive ad-supported tier.
It isn’t yet clear what could occur when Warner Bros. Discovery merges HBO Max with Discovery Plus, in addition to figuring out which edition of HBO Max is provided and with what plans.
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