Atmel Announces Release of maXTouch In-Car Control System (ATML)

Atmel (NASDAQ: ATML) has just announced the release of new automotive-qualified maXTouch controllers for small automotive touchscreens and touchpads. These new controllers can also be used as car control systems. Offering a smartphone-like experience, the maXTouch in-car control systems are perfect for contemporary cars. Even drivers who regularly wear gloves while driving will have no problems using these controllers.

MaXTouch In-Car Control Systems

The new maXTouch in-car control systems are designed for 7-inch or lesser diameter touchscreens and touchpads like the ones found in center stack displays, radio human interfaces (HMIs), entertainment systems in the rear seating area, as well as navigational systems. After the introduction of the latest addition to the SAM4L devices family, this is the next product released by the company.

As per the AEC-Q100, the new controllers,  mXT143E and mXT224E, are completely automotive-qualified systems that will provide a variety of functions for car users. Designed to suit the needs of automotive designs, the maXTouch control systems are intended to work in high temperatures, harsh environments, as well as with gloved hand usage. Gloved finger operation is fully supported in these control systems. With a high signal-to-noise ratio, the maXTouch control systems, which tout an 80:1 ratio, are the perfect solution for noisy environments.

Company Statement

Stephan Thaler, the Atmel Corporation Marketing Director for Touch Products, states, “Atmel brings the consumer touch experience into the automobile, even when drivers are wearing gloves. With the new mXT143E and mXT224E devices, also smaller automotive touch applications, such as touchscreens and curved touchpads in the center stack, are made possible with just one single controller, reducing development time, system complexity and cost for the system designer.”

About Atmel Corporation

Atmel is a recognized global leader in the market for designing and manufacturing microcontrollers, advanced logic, mixed signals, capacitative touch solutions, RF components as well as nonvolatile memory. The company acquired Quantum in the year 2008 and has since developed many new products that are designed to meet the needs of the burgeoning capacitative touch sensing consumer markets. The new maXTouch control systems will further solidify Atmel’s hold in the market as the leading touch innovation and supplying company.

Market Movement

After the announcement of the new control systems, Atmel shares have become some of the most actively traded in the NASDAQ market. The share prices for the company have declined slightly to $4.98 per share in the closing session on October 16, 2012. The share prices saw a slight drop of 0.2% per share today. Atmel currently has a market capitalization of $2.2 billion.

Other mid-cap companies on the most actively traded shares list of the NASDAQ include drug development and discovery company Isis Pharmaceuticals (NASDAQ: ISIS), trading at $9.62 per share, and IT-based leading supplier of networking equipment, Brocade Communications Systems (NASDAQ: BRCD), currently trading at $5.68 per share.

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Published by Benjamin Roussey

Benjamin Roussey is from Sacramento, California. He has two master’s degrees and served four years in the U.S. Navy. His bachelor’s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master’s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing.