Apple Inc.’s (NASDAQ: AAPL) Unveils Apple Watch Series 7 As Supply Chain Disruptions Affect iPhone 13 Production

Apple Inc.’s (NASDAQ: AAPL) Apple Watch Series 7 offers a similar experience as the Apple Watch with a larger display instead of upgrading the performance of its predecessor.

Apple Watch Series 7 is not an upgrade of Series 6

The Apple Watch Series 7 is available for preorders and in stores starting from $399, and it offers a durable design, a larger screen, and quick charging. In addition, the company said that the bigger screen offers more room for users to text with the tougher body of the watch, meaning it will be less prone to cracks. Interestingly the Series 7 is not an upgrade of Series 6, but it is for users with older models.

The company will unveil its first redesign of the MacBook Pro laptop on October 18, 2021. This will be the second fall device launch following the launch of the iPhone 13, Apple Watch Series 7, and new iPads last month.

Also, The iPhone maker  is considering new AirPods that can measure temperature, improve hearing, and monitor the posture of the wearer. However, there is no timeline on when they will be expected.

Semiconductor shortage hits Apple 

The global semiconductors shortage has affected many companies, and Apple is the latest to cut back on its business due to shortages. The company will cut the projected iPhone 13 production targets for this year by 10 million units. For the fourth quarter of 2021, the company had expected to produce 90 million iPhones, but it will now deliver lower since Texas Instruments and Broadcom are facing supply chain disruptions.

The regulatory crackdown in China could be catching up with Apple as President Xi Jinping launches an offensive against big tech companies. A court granted consumers the right to sue the company last month for abuse of power.

Recently a man punched an Apple employee and stabbed a security guard at a Chelsea Apple store.

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Published by Brendan Byrne

While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. You may contact Brendan via his email ( or his Google+ page (