Boston, MA 04/11/2013 (wallstreetpr) – On April 12, for the first time T-Mobile USA Inc will start offering Apple Inc (NASDAQ:AAPL) (Closed: $435.69, Up by 2.04%)’s iPhone. Owners of older devices will be able to trade them for the iPhone and is a move that is meant to encourage customers to buy the new Apple device. Those who exchange their existing iPhone for a new iPhone 5 will not have to make the $99.99 down payment. They will also receive credit to all future bills said T-Mobile the Belleveu, Washington-based carrier. The deal is a good one, for example a customer who brings in a 4S model will be eligible for a credit of $120.
Last in line
T-Mobile is the fourth largest carrier in the United States and the last one to get the iPhone. T-Mobile has been making every effort to have users move over to their network and has been publicizing its strategic new marketing gimmick for boosting their wireless service. The company has done away with the conventional subsidies that many carriers offer for smartphones and which are exchanged for the two-year contracts that are on offer. Instead of this, T-mobile provides customers the functionality to make a certain down payment on the iPhone and the rest of the amount can be paid-off in monthly increments with no additional commitments attached.
T-Mobile is Deutsche Telekom (FRA:DTE) (Current: 8.65 EUR, up by 0.82%)’s U.S wireless unit and has incorporated these changes after losing a whopping 2.1 million monthly contract customers in 2012. In addition to this unique installment approach to acquiring phones, T-Mobile is offering very low cost service plans some of which start out for an amount as low as $50. It is making an attempt to re-brand itself as the un-carrier and wants to stand out from the crowd of larger rivals such as Sprint Nextel and AT&T. It is also going to be merging with Metro PCS Communications as this will add volume to its existing customer base. Shareholders will be voting on this deal on April 12 which is the day of the iPhone debut.