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Apple Inc. (NASDAQ:AAPL) To Launch New MacBook Computers Using In-House Chips

Apple Inc. (NASDAQ:AAPL) will launch the new 13 inch MacBook and the 13- & 16-inch MacBook Pro computers as it moves to end its 15-year relationship with Intel Corp (NASDAQ:INTC).

Apple introducing PCs using Apple silicon

The company said that it will hold a virtual event labeled “One more thing” on November 10. This “thing” will be the Mac computers using Apple-designed chips to replace the Intel processor that has been in use since 2006. The Macs will have Apple silicon that is based on the iPhone maker’s A14 Bionic SoC, which powers iPhone 12 and the latest iPad Air models.

Currently, the Cupertino-based company and its suppliers are ramping up production of the Mac laptops using the Apple chips. The Mac laptops include the new 12-inch MacBook Air, and the new 13- and 16-inch MacBook Pros. Quanta Computer Inc. is developing a larger MacBook Pro, while Foxconn is assembling the smaller laptops. The smaller moles are already ahead in production, and the two laptops will be used during the “One more thing” event.

MaBooks will not have many changes besides the chip changes

Besides the change in chips, the computers will not have any significant changes in design. This indicates that the MacBooks will have the same aesthetics and the Magic keyboard seen on the MacBook Air 2020 released earlier this year. Alongside the new MacBook models, the company has redesigned iMac with the new Mac Pro. There is speculation that both the desktop offerings will be based on the Apple silicon, with the new Mac pro said to be expected to be half the size of the current model even though its design will be similar to the current one.

Considering Apple has a market share of less than 10% of personal computers, the impact on Intel sales will be limited. But the shift shows the challenges the world’s largest chip manufacturer is facing after production delays, which has allowed competitors to catch up. These challenges are partly why Apple’s shift to in-house processors, although it is an approach they have been considering for years.

Published by Christine Lawrence

Christine Lawrence is a financial analyst. She loves analyzing socioeconomic trends in the background of financial moves. She has overall seven years of experience in Auditing, Finance and Writing.



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