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Apple Inc. (NASDAQ:AAPL) Quick To Acknowledge #Bendgate Issue, Suggests Replacement After Inspection

Boston, MA 09/26/2014 (wallstreetpr) – Apple Inc. (NASDAQ:AAPL) addressed the warping issue that users of the latest iPhones have been complaining of, saying that they might be replaced after undergoing a series of tests.

Initial Inspection

Apple Inc. (NASDAQ:AAPL)’s newly launched devices have been facing complaints that upon normal usage, the phones tend to bend. The issue has become quite big even within the initial days of the introduction of the devices in the market. As per a New York Post article, the problem, which has been dubbed as #bendgate, has been addressed by the tech giant. Yesterday, Apple Inc. (NASDAQ:AAPL)’s Chief Executive Officer, Tim Cook, said that the warped phones might be replaced, under warranty, after an initial inspection.

Throughout the web, users have claimed that the phones bend even on normal usage, such as carrying it around in the pocket. In this context, a representative from the company’s support department said that workers at its Genius Bar will be conducting a test on the phones that tend to bend. The company promises to replace the bent phones with new ones after they perform the test called “Visual Mechanical Inspection.”

Reforming Communication Strategy

Cook emphasized that the company has sold millions of iPhones already, and the number of complaints it has received restrict to only 9. He affirmed that the phones have undergone rigorous testing before the launch and a few defective pieces need not be taken seriously.

CEO Cook has been trying to bring about several reforms within the company, an important one being its communication strategy. While at other times, for example, during several previous user complaints on the web, Apple Inc. (NASDAQ:AAPL) chose to sit quite unless the problem surfaced at higher levels. However, this time, the company did not shy back to acknowledge the problem too early by its standards.

Whether the hype regarding the issue has affected sales is still unclear, but the stock has been plummeting after the complaints surfaced.

Published by Christine Lawrence

Christine Lawrence is a financial analyst. She loves analyzing socioeconomic trends in the background of financial moves. She has overall seven years of experience in Auditing, Finance and Writing.



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