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Apple Inc. (NASDAQ:AAPL) Kills The 12-Inch MacBook And Upgrades MacBook Air And Pro

On Tuesday Apple Inc. (NASDAQ:AAPL) announced upgrades to its latest MacBook Pro and Air laptops but it seems like they are doing away with the two notebooks that they have since removed from their website. Apparently the company has decided to kill the smallest MacBooks and also the cheapest MacBook Air.

Apple upgrades MacBook Air and Pro

In place of the MacBook is now the MacBook air that has been upgraded with a True Tone display. Other features that have been updated include the Touch ID, T2 chips and the Touch bars that are replacing the Escape. The company has killed the $999 MacBook Air and the 12-inc MacBook and has replaced them with new entry notebooks the 13-inch MacBook Pro and the $1,099 MacBook Air.

The MacBook that was introduced in 2015 was intended to do what the second generation Air did to MacBooks in 2010. It was established as a low cost alternative and an option of college going student as well as young professionals. The laptop has been receiving updates up until in 2017 with enhancements to its processes and all along the company retained its sub-price tag of $1000.

The new MacBook air will cost $100 more which is part of the company’s trend of hiking prices up through its product lines. The killing of the two laptops is equally seen as a way of streamlining their laptop lineup to provide simple but expensive alternatives for customers. The company has however indicated that the $999 MacBook Air will be available through the Education Institution store.

MacBook Air has had its share of challenges

MacBook Air now remains to be Apple’s portable laptop and it has undergone design changes over the years as more PC makers continued to build sleeker laptops. However the MacBook has not been without challenges because for some time it did not have Retina Display. Equally its keyboard that has shallow butterfly switches is likely to be damaged and could not provide similar tactile experiences compared to prior iterations.

Published by Ruchi Gupta

Swati Goyal has over 6 years of experience in financial research & analysis domain. She has built financial models varying from consumer goods to banks. She has her articles published in leading dailies of the nation



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