Electronic giant Apple Inc (NASDAQ: AAPL) works out ways to popularise its brick-and-mortar business operation model to improve footfalls at its stores when consumers are used to shopping online. To achieve this, Apple Inc is developing ways to develop marketing and sales strategies to enhance in-store purchases. Alongside this, the company is planning to introduce in-store events.
Apple Inc will connect with customers with its Creative Studios program
In a bid to connect with its consumers, Apple Inc will introduce its Creative Studios program. The respective initiative will make its debut in Los Angeles and Beijing for a start. The ambitious project aims to educate the younger population, including the youth from challenging backgrounds, to use the plethora of Apple products for photography and for creating music and films. With this, Apple Inc is optimistic about staying in touch with its consumers more often.
On the sidelines of the corporate giant preparing to open the doors of its new store at the revamped Tower Theatre located in downtown Los Angeles, Deirdre O’Brien, Apple Inc’s senior vice president of retail and people, told Reuters, “We’re looking at this moment right now as a way to really begin again, and begin again in every way.” It is the second store that Apple Inc has inaugurated since the start of the coronavirus pandemic.
Despite the coronavirus pandemic impacting the global economy, Apple Inc continued to do well during this period and has kept its cash register ringing with its sales. During this period, the company set a new record for selling its various categories of iPhones.
Place an order online and pick-up in person concept introduced by Apple Inc during the pandemic
Amid lockdown rules and regulations in place, Apple Inc introduced innovative in-store concepts. One such initiative was having an in-house small express counter from where customers could pick up products. This counter doubled up as a location that allowed customers to touch and feel products sold by the company. Staff at Apple Inc would subsequently keep in touch with customers virtually or over the phone to assist them in setting up the newly purchased Apple products.
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