‘Angry bird’ lead game boom- AAPL, MSFT

Since its humble beginning in the PC era the Finnish gaming industry has come of age. The industry has hatched slowly in the past ten years until last year it hit a slanting 57% annual growth rate. As predicted by the Mobile Game Developers Association’s annual growth rate estimate for last year in the Finnish industry continued to grow in the current year also.

The daily revenues of Supercell Oy , a strong player, crossed the $500,000 a day threshold but Rovio Entertainment Oy’s made its mark  as a star performer among paid gaming application this year. It’s “Angry Birds” and “Angry Birds Star Wars” were declared as the “most downloaded paid game” and “most popular paid game” for Apple Inc. (NASDAQ: AAPL). The competitors like Supercell followed suit by scoring the rankings of “top grossing gaming application” in the US market.

The increasing popularity of tablet devices has stirred up huge demand in the consumer market for computer and mobile phone games. Seton-Rogers general partner  at Profounders capital’s, said “A shift in player preferences toward mobile phones and tablets, resulting in Rovio’s success, gave the industry a shot in the arm. Setons Firm invested $30 million in a Finnish gaming promotions startup called amplifier. Grey area which launched shadow cities raised investment from Index Venture and London Venture. SuperCell also got a $12 million investment from the same investor that backed Facebook initially.

When Nokia Oy’s executes its downsizing plan upon its retrenchment it will leave behind a rich pool of engineering talent in a growth industry where market demand is already advancing at a fast pace. Nokia’s departure is bound to heighten the competition in the local market as many smaller players will venture to meet increasing demand for products.

Through platform like Startup Sauna the Finnish Game developers cluster and collaborate for global growth. The Non profit organisation has arranged for the Slush Nordic region’s largest tech entrepreneurs conference in Helsinki, Finland.  Aspiring entrepreneur who attends will gain from the guidance of mentors like Supercell CEO Ikka Pananenn and Ravio’s Chief marketing officer Peter Vesterbacka who also Co founded Slush. President Jyrki Katainen of Finland also attended The Slush conference to show her Govt.’s support support to the programme.

Mylyrinne, CEO of Remedy Entertainment says embracing the competition is a good idea. “We’ve started looking at tablets and mobile phones, there are fine opportunities for us to bring our knowhow” he said. The Mylyrinne’s company that beats Angry Birds to Time Magazine’s Game of the year award last year has previously developed titles for Microsoft Corporation (NASDAQ:MSFT)’s Xbox 360 and has also ventured in mobile game development through its renowned game Death rally.

The Finnish gaming industry cluster and AngryBird success story have opened doors to international investment opportunities for the country’s game development industry. New ventures do not have to move abroad for gaining funding from reputed US banks.
Share price of Apple Inc. (NASDAQ: AAPL) were up by 1.74% to close at $571.5, and shares of Microsoft Corporation (NASDAQ:MSFT) were up by 2.78% to close at $27.7.

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Published by Viraj Shah

Viraj Shah has done M.Com (Finance) and currently pursuing CFP. He is a technical analyst who tracks US markets along with other global markets like India very closely. He is very passionate about stocks and believes that money can always be made in market.

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