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Amazon’s (NASDAQ:AMZN) Prime Day Event To Kick-start Holiday Season Shopping

Amazon.com Inc. (NASDAQ:AMZN) expects to hold its Prime Day on October 13-14, which was postponed from July due to the pandemic. Since 2015, the company has been holding the event in July, where shoppers ramp up sales, but this year it will be different because of the pandemic.

Amazon expects a different type of Prime Day due to pandemic

The e-commerce retailer braces its sell to see whether customers are ready to spend even as the economy seems weak. But despite the shakiness, there is optimism that there will be some spending with around two-thirds of customers indicating that they will shop on Amazon Prime Day according to RetaiMeNot. This number will be higher than the number of shoppers for Cyber Monday or Black Friday.

The annual discount shopping event was pushed back due to the pandemic, which caused unprecedented logistics operations and fulfillment centers. The company faced a surge in demand and ran out of stock on some products on its marketplace and could not meet its publicized two day delivery period for Prime customers.

Amazon Prime Day to usher in the holiday shopping season

In the last few months, Amazon has been working on returning conditions of its fulfillment centers to normal by emphasizing essential goods shipment. So far, the company has brought in around 175,000 delivery and warehouse workers to assist in shouldering the load. Amazon maintained around 70% of the workers it added, which is an indication that online orders will continue surging.

According to retail experts, Amazon Prime Day will act as the kick-off for the traditional holiday shopping season. The October event is expected to generate $10 billion in sales. Some customers prefer looking for deals early ahead of the holiday shopping season, and this will be a great opportunity for shoppers. The company needs to have adequate space to weather the Prime Day rush and holiday shopping season. This will help avoid delays experienced early this year when they went out of stock for some items.

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