Amazon.com, Inc (NASDAQ:AMZN) has been seen to pay a great focus on winning streaming struggles over the recent years. It is currently targeting buying a huge percentage of rights in the World Wrestling Entertainment. The business guru reveals that it has a bigger plan as time progresses and that is to, later on, buy off the whole company.
Why choose the wresting brand
Amazon makes its latest decision in close consideration of several positive factors regarding the leading wrestling brand. At the top of the list is the fact that this company has a massive and pretty loyal fan base. It believes that this factor will see it cut through and win the steaming wars raging around the globe.
The Jeff Bezos-led tech retail giant is known for its outstanding business strategies that have seen it stand out among the rest. This has been in line with the generation of high business revenues and winning over a large customer base.
Laura Martin who happens to be a Needham analyst was the first person to disclose Amazon’s plan to acquire the wresting brand at some point. It is a matter that has been received with great joy and enthusiasm among customers globally.
A close outlook
Seemingly, Amazon seems on track t succeed at upholding its market leadership in a business segment characterized by stiff completion.
A group of market observers applauded the company for its move into the licensing deal. They have termed it a crucial one outlining that it will see the company succeed on its quest to buy the company fully.
The Wrestling brand family, however, has a take on the deal and its decision matters. Amazon will only buy the brand fully upon this family’s decision to exit upon selling off all the rights.
Amazon says that it likes the differentiated nature of the wrestling brand. It pays special focus to it NXT and the smackdown brands which it terms some of the leading best series globally.
The CEO of WWE McMahon says that they have been going smoothly about their streaming business. He adds that their streaming service is diverse. Customers can choose what they want whether it is the pay-per-view events or any other form of content.