Amazon.com, Inc. (NASDAQ: AMZN) has introduced a new tracking program for physical grocery outlets to mine data on consumer behavior. The eCommerce giant announced in a blog post last week that Store Analytics will provide aggregated data to businesses which will include logs in shopper’s behavior, like when they put a product back rather than buying it in-store
Brands to get consumer behavior information
Store Insights will provide brands with information on customers’ preferences, much as data collected on e-commerce websites, and is being pushed out across all Amazon Fresh and Amazon Go stores with the Just Walk Out and Dash Cart technologies in the US. According to the organization, data collecting and analytics are intended to give brands feedback on their marketing and advertising initiatives.
Customers can choose not to use the feature on the Store Insights site, and individual or aggregated information will not be shared. According to the blog post, data would be “stored in a secure zone in the cloud.”
The website will keep track of information such as how frequently items are removed from the shelves and then bought either in the same visit to the store or afterward on Amazon’s site.
A sophisticated system of consumer surveillance involving AI-powered webcams that track customers and weight monitors on trolleys powers Amazon’s cashierless shops. As per internal documents reviewed by Insider, Amazon has invested significantly in its cashierless outlets in the US and has ambitions to expand globally in 2022 and 2023.
Amazon to expand cashierless shops in the UK
As per an internal memo from the previous year that Insider examined, Amazon planned to open 25 Fresh grocery outlets in the UK this year. According to Amazon, 60 additional stores will open in the nation in 2022, and 100 more will open each year in 2023 and 2024.
However, Amazon has already faced privacy scandals. Some employees felt paranoid since the firm’s delivery van monitoring cameras closely observe employees down to their hand facial expressions and body language.
Shareholders requested an audit of Amazon’s performance goals and employee monitoring systems in December.
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