Alphabet Inc.’s (NASDAQ: GOOGL) Google is attempting to reduce the amount of obnoxious, skippable adverts in Android apps and generally unsavory activity in the Play Store. On Wednesday, the business unveiled extensive policy updates that tighten up vulnerabilities that developers may have utilized to get around existing regulations. The updates update laws across multiple categories to make them more precise.
Changes in the ad serving to change daily phone usage
One of the modifications will significantly impact daily phone use, which is how advertising is used. On September 30, Google will implement updated policies that it claims would help users have “high quality experiences” with Google Play apps. According to the new regulation, apps cannot open a full-screen advertisement that you can’t even close after 15 seconds. Those regulations won’t generally correspond if you deliberately decide to watch an advertisement in order to earn loyalty points or if they appear during a scene break.
The 15-second criterion differs from Google’s existing policy, which states that advertising “must be easily dismissible without penalty” and that users should be capable of opting out of full-screen advertisements. The “x” will display after 70 seconds, which is still a long time to wait, but it means that you’ll not have to watch a two-minute advertisement.
Ads shouldn’t “unexpectedly” appear shortly after you open a section or article, according to the new guidelines. Again, the existing regulations already prohibit unexpectedly disruptive advertisements, but the new regulations list additional specific examples of infractions.
Google will not make changes to ads children see
It’s important to note that the advertising regulations for children’s applications are tougher. Google isn’t making many changes to the kinds of advertisements that programmers can show to children, but beginning in November, it will make some adjustments to the instruments that programmers are using to serve those advertisements.
Google is equally making modifications to the built-in VPN features for Android and how applications can use them. Apps won’t be permitted to set up their VPNs to gather user information unless they have the user’s express consent.
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