The Adobe Systems Incorporated (NASDAQ:ADBE) ecosystem is becoming more interconnected today with declarations giving more integration between its cloud-based creative and marketing instrument and a widening of its website management service.
Adobe Experience Manager (AEM) Sites is the firm’s web content management product, which VB insight has dubbed as “the leader to beat” in that category.
The kicking off of managed services
AEM is introducing managed services for responsive websites for mid-sized firms and departments in businesses. The service, which was earlier available to big organizations, gives hosting and a band of experts provisioning, testing, backup, upgrading and 24/7 tracking.
There’s also a fresh software-as-a-service via AEM’s digital asset management system Assets. Mid-sized firms can handle and dispatch their images and videos to marketing channels from the cloud. Combined, these new services give additional choices for such firms to scale up and down.
Also, AEM can now add e-commerce hotspots to video, enhancing an earlier released capability for still images. For example, a viewer can click on an actor’s sneakers in a video clip and purchase the same type in an overlay window right on the same screen. This is called shopping the look by marketers.
To produce print-ready brochures more rapidly, AEM is more closely integrated with Adobe InDesign so that product data such as clothing brand can be directly linked with layouts and media assets.
A fresh version of Creative Cloud for enterprises available in the coming months will have its asset management foundation based on the one in AEM.
According to Adobe Systems Incorporated (NASDAQ:ADBE), the same versions of the same assets will be available to everybody in the design-to-marketing workflow from Photoshop users in Creative Cloud to email marketing products users in the Marketing Cloud.
User actions on streaming video as content or in advertisements can be examined more closely now upon deployment from Adobe Primetime, the firm’s multiscreen TV platform.