ActivewearUSA giving run for money to Lululemon- LULU, GPS, and RL

In this huge market of apparels especially women apparels, Lululemon Athletica inc. (NASDAQ:LULU) opened new doors by launching their first collection of Yoga and Athletic Outfits in the market recently. This came as a surprise package to all mainstream and fashionable women.

One of its kinds Lululemon Athletica inc. (NASDAQ:LULU) considers itself an athletic apparel company which has got its inspiration from “Yoga”. They believe in creating clothes which help people to live longer, healthier and have a fun-filled life. The athletic wear range of the company is designed using fabrics that enhance their performance during workouts at the gym. The designs are chosen with equating consciousness.

This clearly explains the great success of another four-year old e-commerce venture named Active wear USA which specializes in women’s fitness and performance wear. The company came into existence when Lululemon Athletica inc. (NASDAQ:LULU) and The Gap Inc. (NYSE:GPS) athletes attained the peak point of success with the new concept. After witnessing the overwhelming response of these two brands, Avi Woolman who is Founder and CEO of Active wear USA felt that more can be done in this sector. The result is that we have multiple fashion brands of women’s fitness clothing range online and each of them is flourishing irrespective of stiff competition.

Woolman who previously worked as a Software developer quoted: “This is no longer a niche that is only serving the one percent.” Women have dumped their traditional college sweatshirts and buying themselves trendy wear to upgrade their dressing sense for gym as amazing designs made for performance oriented fabrics with equally stunning fits continue to be the new style statement for Workout gear,. This sector falls under the explosive category and is preparing itself for experiencing exponential growth curve in the upcoming years.

Besides their huge acceptance by a majority of people some loyal designer brand lovers feel that there is a huge difference between functional Active wear and designer sportswear. Contradicting to this Avi, with confusing expressions explained that designer sportswear like Ralph Lauren Corp (NYSE:RL) or Estrada are neither true functional wear nor performance oriented. They are completely fashion based and have a different style statement, but they surely cannot be considered as active wear. Further adding on to this, she emphasized that fitness clothing line is a big market and designers are redefining their designer wears as active wears just to remain in this business. She also briefed about the upcoming innovation plans of all active wear brands which will be clearly reflected in their entire new range.

Shares of Athletica inc. (NASDAQ:LULU) were down 0.29% to close at $74.55,
Shares of Gap Inc. (NYSE:GPS) were down by 0.06% to close at $31.45,
Shares of Ralph Lauren Corp (NYSE:RL) were up by 0.89% to close at $150.09.

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Published by Benjamin Roussey

Benjamin Roussey is from Sacramento, California. He has two master’s degrees and served four years in the U.S. Navy. His bachelor’s degree is from CSUS (1999) where he was on a baseball pitching scholarship. His second master’s degree is an MBA in Global Management from the University of Phoenix (2006). He has worked for small businesses, public agencies, and large corporations. He has lived in Korea and Saudi Arabia where he was an ESL instructor. Benjamin spends his time in between Northern California and Cabo San Lucas, Mexico, committing himself to his craft of freelance and website writing.