Abercrombie & Fitch Co. (NYSE:ANF) to expand collection of women’s tops

Boston, MA 11/07/2013 (wallstreetpr) – Abercrombie & Fitch Co. (NYSE:ANF) which is fashion retailer and is struggling has announced that it will offer a bigger collection of women’s tops, more sizes and colors and will start to sell shoes as it tries to bring back its teenager clients who have moved from it to more stylish labels. The company shares closed 14% lower on Wednesday as it reported a fall in same stores sales for the seventh quarter in a row and said that the holiday season may not be very kind.

Both analysts and share holders are looking to the company to change its strategy as the company shares have lost 30% of their market value in this year. Other fashion retailers like H&M and Forever 21, who are fast and cheap in the way they turn around fashion trends, have been taking away market shares from their traditional retail rivals who are stuck with the basic styles around their brand names.

The company in a move to regain its ground has had to resort to giving large discounts and sacrifice of margins in the ongoing holiday season as it tries to get rid of the extra stock. In direct contrast the company’s competitors said on Wednesday that it had ended the latest quarter with no excess inventory and its estimated earnings were above the estimates of Wall Street due to margins which were better than expected.

On its part Abercrombie said that it expected a recovery of margins in the next year, when it will slowly end the promotions regime and keep more styles with lower stock instead of lesser styles with more stock. It plans to keep more women’s styles by spring of next year and start selling shoes and other clothing accessories by the start of next year’s back to school season.

For consideration of being featured on WallstreetPR, contact: Editor@Wallstreetpr.com

Please make sure to read and completely understand our disclaimer at https://www.wallstreetpr.com/disclaimer. FOR EDUCATIONAL AND INFORMATION PURPOSES ONLY; NOT INVESTMENT ADVICE. Any content posted on our website is for educational and informational purposes only and should NOT be construed as a securities-related offer or solicitation, or be relied upon as personalized investment advice. WallStreetPR strongly recommends you consult a licensed or registered professional before making any investment decision. Neither WallStreetPR.com nor any of its owners or employees is registered as a securities broker-dealer, broker, investment advisor (IA), or IA representative with the U.S. Securities and Exchange Commission, any state securities regulatory authority, or any self-regulatory organization. WallStreetPR often gets compensated for advertisement services that are disclosed on our disclaimer located at WallStreetPR.com/Disclaimer.

Published by Lisa Ray

Lisa has a Bachelor of Arts in journalism from Purdue University and 3 years of experience in the publishing field.