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A Shift in focus: BlackBerry Ltd (NASDAQ:BBRY) Now Dealing In Software Development

BlackBerry Ltd (NASDAQ:BBRY) will soon be reporting the fourth quarter and full-year results. The part which might interest quite a large group of people is the fact that the high end mobile communications company is looking forward to transform its narrative to software from mobile gadgets.

BlackBerry has been quick to contend saying that there are no significant gaps in its software portfolio and in attaches that to integration of some recent acquisitions.

All the same, the leading firm has come forward to acknowledge the point that more effort are needed on the quest to try and give a major lift to its software offerings in the automotive industries as well as in healthcare.

The bottom line lies in the idea that the high end firm is currently a completely different beast from what it was some time back. The company is laying down plans that will see it provide proper education to enterprises and by that I’m referring to prospects in markets outside its central regulated footprint.

Market dynamics are part and parcel of trading activities and that in other words is to say that each and every business, regardless of whether big or small, will at some point in time be subjected to the harshest business conditions. For instance, on Wednesday, the company closed lower upon quite a heavy trading volume.

There has been a lot of speculation regarding how the company will be selling its devices in the Canadian market. However, everyone needs to be prepared considering that the market shifts are a reality that no one can overlook since it can happen at any time.

The blackberry devices are very much adored by customers around the globe. One thing which should attract customers to these devices is the fact that they come with the highest end-to-end security and having one is a real show that you are indeed a- security conscious customer.

According to the company’s top analysts, the company is said to be generating high levels of revenue from the sale of the high end devices. The company is not about to stop on its efforts to move even higher to become a market leader.

Published by Chris Brown

About Me: I have a Phd in Economics Gender: Male Interests: Playing games like cricket, volleyball Favorite Music: hip hop, rock, jazz



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